Thursday, October 21, 2010

The Seven Deadly Sins

The Issue:
We as a people have gotten pretty lax in regards to acceptable behavior, habits, and morals. Avenues that were once considered taboo become dirty pleasures, dirty pleasures become habitual, and habits become routine. We eat a lot of unhealthy foods, we don't get as much exercise as we should, materialism is a massive part of culture, and we seem to forget the foundations of the golden rule.

My idea:
To catch the attention of people stuck within a normal routine; to stop someone just long enough before entering a place of business and think, "Geez... is that really what has become of me? I'm THAT type of consumer?"

The gist here that is attempted to be demonstrated is an ironic or thought provoking image based on each of the "Seven Deadly Sins". Each of these individual images are 11"x17", will be printed out, and taped onto the wall or door of the targeted business. Those that are the intended audience will be consumers entering or exiting the business it is posted onto.

Sloth: Gamestop or similar gaming center.

Lust: to be placed at a popular "gentleman's club".

Greed: was thinking of putting this at the Chicago Stock Exchange.

Wrath: On an I.R.S. building, or somewhere else people really don't want to be...

Envy: Abercrombie & Fitch, Fitness Center, Gym, etc.

Two more on the way... (Pride & Gluttony)

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